Grinding It Out: The Making of McDonald's
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- Create Date：2021-12-30 08:51:16
- Update Date：2025-09-06
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- Author：Ray Kroc
- ISBN：0312929870
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Summary
Few entrepreneurs can claim to have actually changed the way we live， but Ray Kroc is one of them。 His revolutions in food service automation， franchising， shared national training and advertising have earned him a place beside the men who founded not merely businesses but entire new industries。
But even more interesting than Ray Kroc the business legend is Ray Kroc the man。 Not your typical self-made tycoon， Kroc was 52 when he met the McDonald brothers and opened his first franchise。
Now meet Ray Kroc， the man behind the business legend， in his own words。 Irrepressible enthusiast， perceptive people-watcher， and born storyteller， he will fascinate and inspire you。 You'll never forget Ray Kroc。
But even more interesting than Ray Kroc the business legend is Ray Kroc the man。 Not your typical self-made tycoon， Kroc was 52 when he met the McDonald brothers and opened his first franchise。
Now meet Ray Kroc， the man behind the business legend， in his own words。 Irrepressible enthusiast， perceptive people-watcher， and born storyteller， he will fascinate and inspire you。 You'll never forget Ray Kroc。
Reviews
Rachel Cheng
，
Loved it as a person who is working in a qsr
Azmath
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What a great writer！I didn’t expect such a good writing from a sales guy！ An incredible story of pursuit， hard work， positivity and passion。
Chua
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A great reminder that as long as you put your heart into it， keep your eyes open for opportunities， you can always building something great no matter what's your age。 A great reminder that as long as you put your heart into it， keep your eyes open for opportunities， you can always building something great no matter what's your age。 。。。more
Aryan
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Great founding story but got kind of into the weeds of business stats in middle and end。
Henry Fosdike
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After enjoying The Founder， it made sense to visit the source material。 Ray Kroc is certainly an interesting man， a born salesman， and his recounting of the McDonald's story is fascinating， particularly as it occurred in his fifties and wasn't solely his idea。 If you like business biographies， this is an excellent one， and even provides some interesting facts on how certain menu items were created。 A bit short but a solid book all the same。 After enjoying The Founder， it made sense to visit the source material。 Ray Kroc is certainly an interesting man， a born salesman， and his recounting of the McDonald's story is fascinating， particularly as it occurred in his fifties and wasn't solely his idea。 If you like business biographies， this is an excellent one， and even provides some interesting facts on how certain menu items were created。 A bit short but a solid book all the same。 。。。more
Amila
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Harusnya Ray Kroc ceritain juga kisah kegagalannya lebih banyak hehe
Zheng
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My 1st ever job， was at McDonald's。 And this was the reason it draw me to this book。But after I finished this book， I am much more appreciated of what McD has done to the world。 Ray's kindness， hard-working spirit， and entrepreneurship meant so much to a human being。 I am more pround than ever， that I had the chance to work at McD as my 1st job。Some quotes that I just love！"Hell， if I listened to the computers and did what they proposed with McD， I'd have a store with a row of vending machines i My 1st ever job， was at McDonald's。 And this was the reason it draw me to this book。But after I finished this book， I am much more appreciated of what McD has done to the world。 Ray's kindness， hard-working spirit， and entrepreneurship meant so much to a human being。 I am more pround than ever， that I had the chance to work at McD as my 1st job。Some quotes that I just love！"Hell， if I listened to the computers and did what they proposed with McD， I'd have a store with a row of vending machines in it 。。。 McD is a people business， and the smile on that counter girl's face when she takes your order is a vital part of our image" - （can you beleive Mr。 Kroc called this in 1970s？）"Many young people emerge from college unprepared to hold down a steady job or to cook or do housework， and it makes them depressed。 No Wonder！" - （AGAIN， can you beleive Mr。 Kroc called this in 1970s？） 。。。more
Omar El-mohri
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I already seen the movie， but always better and more detailed to listen to the full length story。Amazing Ray and what a sense of business and commitment。
Tobias Sell
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Ein aufschlussreicher Blick hinter die Kulissen des Mannes， der vor ein paar Jahrzehnten ein riesiges Fast-Food Imperium erschuf。 Es zeigt vor allem， wie man mit viel Arbeit und einer festen Vision großes vollbringen kann。 Ray schönt sicherlich viele Seiten seiner Geschichte und stellt sich sehr positiv ins Licht。 Man lernt sehr viel über die Denkweise eines überzeugten Kapitalisten und Gründers， der oft gescheitert ist und erst im hohen Alter den großen Durchbruch hatte。
Eduardo Rocha
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Recusei-me a me preocupar com mais de uma coisa por vez， e não me aborreceria com um problema， por mais importante que fosse， a ponto de não dormir。
Edy Gies
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My only knowledge of Ray Kroc came from the movie The Founder which apparently isn't quite true。 It made the founding brothers come across as poor， beat up， and broken。 Now， I don't expect Kroc to give an unbiased perspective of his story but it is an excellent picture of hard work， innovation， and something uniquely American。 I would recommend this book with the warning that it made me crave McDonald's the entire time I was reading it。 I guess I'm going to have to get a diet book or something a My only knowledge of Ray Kroc came from the movie The Founder which apparently isn't quite true。 It made the founding brothers come across as poor， beat up， and broken。 Now， I don't expect Kroc to give an unbiased perspective of his story but it is an excellent picture of hard work， innovation， and something uniquely American。 I would recommend this book with the warning that it made me crave McDonald's the entire time I was reading it。 I guess I'm going to have to get a diet book or something about vegetables to read next。 。。。more
Felipe
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Excellent reading。 I really eat this book in 2 - 3 days。 It's full of enjoyable stories and anecdotes。 I love the way Ray has a direct approach to tell the things without BS。 Very recommended for everyone who's looking for inspiration。 Excellent reading。 I really eat this book in 2 - 3 days。 It's full of enjoyable stories and anecdotes。 I love the way Ray has a direct approach to tell the things without BS。 Very recommended for everyone who's looking for inspiration。 。。。more
Dave Applegate
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Kroc does a better job than any other business phenom I've seen express the mundane of success。 It's fascinating to see the emphasis he plays on people development， thought processes， seizing opportunity and focusing on perfection of the fundamentals。 Although this is a bit of an exaggeration， the book almost feels like an Olympic athlete talking about their training regimen ad nauseam。 I feel like some if it is because it's McDonalds， not Apple。 They didn't over innovate。 In fact， he Kroc didn' Kroc does a better job than any other business phenom I've seen express the mundane of success。 It's fascinating to see the emphasis he plays on people development， thought processes， seizing opportunity and focusing on perfection of the fundamentals。 Although this is a bit of an exaggeration， the book almost feels like an Olympic athlete talking about their training regimen ad nauseam。 I feel like some if it is because it's McDonalds， not Apple。 They didn't over innovate。 In fact， he Kroc didn't even think of McDonalds。 He just saw the opportunity and executed relentlessly。 My only complaints on the book are 1） It goes off on tangents sometimes that really don't add a lot of reader value 2） It bounces around a bit。 。。。more
Yusuf Nyle
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Great read on the building of McDonald's。 Great read on the building of McDonald's。 。。。more
Kat
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Simply loved it！！ I really enjoyed learning about McDonalds and what makes it a great company。 The history is breathtaking。
Luca Gonella
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Resoconto dell'incredibile storia che ha portato Ray Kroc a creare uno degli imperi economici più grandi del ventesimo e ventunesimo secolo。 Resoconto dell'incredibile storia che ha portato Ray Kroc a creare uno degli imperi economici più grandi del ventesimo e ventunesimo secolo。 。。。more
Ruth Gilbert
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That Ray Kroc is a very interesting guy， and the story （rather one-sided， but fair enough really） of the rise of McDonald's is fascinating。 That Ray Kroc is a very interesting guy， and the story （rather one-sided， but fair enough really） of the rise of McDonald's is fascinating。 。。。more
Ian Sénéchal
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Excellent livre sur l'esprit d'entreprendre。 Histoire bien détaillée sur les valeurs fondamentales de McDonald's que l'on décerne encore 70 ans plus tard。 Excellent livre sur l'esprit d'entreprendre。 Histoire bien détaillée sur les valeurs fondamentales de McDonald's que l'on décerne encore 70 ans plus tard。 。。。more
Jonah
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Crazy how hard Ray Kroc worked even before he found McDonald's Crazy how hard Ray Kroc worked even before he found McDonald's 。。。more
JEFFERY VERNETTI
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Great story of Ray Kroc who was an overnight success '30 years in the making'。 Great story of Ray Kroc who was an overnight success '30 years in the making'。 。。。more
Vanessa Ferlaino
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The biggest takeaway for me was that McDonald's was a real estate play more than anything else。 I was in business school studying business model innovation and strategy at the time of reading， so it makes sense this really stayed with me。 The biggest takeaway for me was that McDonald's was a real estate play more than anything else。 I was in business school studying business model innovation and strategy at the time of reading， so it makes sense this really stayed with me。 。。。more
Fabio Zacà
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Well written book， enjoyed very much。Recommended to all。
Mohammad Foulad
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“Nothing in this world can take the place of persistence， talent will not; nothing is more common than unsuccessful men with talent。 Genius will not; unrewarded genius is almost a proverb。 Education will not; the world is full of educated derelicts。 Persistence and determination alone are omnipotent”。3。5/5
Sebastian Oremek
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Das Buch erzählt die bemerkenswerte Biografie von Ray Kroc， der das Unternehmen McDonald‘s， so wie wir es heute kennen begründet hat。 Es ist vor allem aber auch eine Biografie der Selfmade-Kapitalismus Utopie der USA， in dem man， wenn man sich nur anstrengend， alles erreichen kann。 Interessant zu lesen， auch gerade durch die Zerrissenheit die Ray Kroc als Mensch und Geschäftsmann ausmachte und seine unbändige Energie， die es ihm mit über 50 Jahren ermöglichte einen solchen Weltkonzern aufzubauen Das Buch erzählt die bemerkenswerte Biografie von Ray Kroc， der das Unternehmen McDonald‘s， so wie wir es heute kennen begründet hat。 Es ist vor allem aber auch eine Biografie der Selfmade-Kapitalismus Utopie der USA， in dem man， wenn man sich nur anstrengend， alles erreichen kann。 Interessant zu lesen， auch gerade durch die Zerrissenheit die Ray Kroc als Mensch und Geschäftsmann ausmachte und seine unbändige Energie， die es ihm mit über 50 Jahren ermöglichte einen solchen Weltkonzern aufzubauen。 #Books 。。。more
Edward
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Inspiring story of grit and perseverance building a national and later a worldwide giant in the Fast Food industry。
Booksonthegram
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Grinding it out is the story of how a man named Ray Kroc took a small restaurant and made it into the largest fast food chain in the US which eventually became a global brand。 Kroc was in his fifties when he started the McDonald's empire which shows that it’s never too late to start working on something you’re passionate about。 It took a lot of time， energy， and personal sacrifice to make the restaurant into the giant it is today further demonstrating the power of never giving up and being persi Grinding it out is the story of how a man named Ray Kroc took a small restaurant and made it into the largest fast food chain in the US which eventually became a global brand。 Kroc was in his fifties when he started the McDonald's empire which shows that it’s never too late to start working on something you’re passionate about。 It took a lot of time， energy， and personal sacrifice to make the restaurant into the giant it is today further demonstrating the power of never giving up and being persistent！ 。。。more
Talal Foulad
，
I have mixed feelings about this book。 The beginning was really entertaining as it talked about ray Kroc’s life story but after that it went downhill with some nice moments here and there。 Learned a thing or two about the fast food business。
Sophie Yang
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a great example of replicator who can scale the business （business = finding a profitable unit & replicate as much as possible） & operationalizing & creating the system。 Its franchise system created the symbiotic relationship with small businessmen and the brand。 what brand can offer （quality control to maintain brand image or brand standards， training ground， market research on locations， product development） vs。 creativity from small business （i。e。 local business creating new menu from needing a great example of replicator who can scale the business （business = finding a profitable unit & replicate as much as possible） & operationalizing & creating the system。 Its franchise system created the symbiotic relationship with small businessmen and the brand。 what brand can offer （quality control to maintain brand image or brand standards， training ground， market research on locations， product development） vs。 creativity from small business （i。e。 local business creating new menu from needing to compete in their locality。 successful ones bubble up to the national/corporate level） 。。。more
Aaro Keipi
，
This is the story of a great American businessman， a capitalist， and an incredible salesman and visionary。 Ray Kroc is a true workaholic， and he is not a role model in any other area of his life， especially when it comes to relationships （he divorced his first two wives and is still clearly bitter about former competitors， bosses， and employees， who he calls out by name in the book）。 As he says in the book， the important things in his life are God， family， and McDonald's， in reverse order。 Compa This is the story of a great American businessman， a capitalist， and an incredible salesman and visionary。 Ray Kroc is a true workaholic， and he is not a role model in any other area of his life， especially when it comes to relationships （he divorced his first two wives and is still clearly bitter about former competitors， bosses， and employees， who he calls out by name in the book）。 As he says in the book， the important things in his life are God， family， and McDonald's， in reverse order。 Compared to Phil Knight in Shoe Dog and his emphasis on relationships， Ray Kroc comes across as a bit of a one-dimensional character in his own autobiography。This book is a bit outdated （it was published in the 1970s）， but it has some fascinating perspective on the birth of fast food in the U。S。 As should be expected by one of America's greatest salesmen， the last 10% of the book is essentially a pitch to get people to sign up to become McDonald's franchisees。 。。。more
Aubrey
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